Win Database Modernization Opportunities on Azure: Act Now on SQL Server End of Support

June 4, 2026 ·

SQL Server 2016 End of Support is a powerful catalyst for customers to act now — and a significant opportunity for partners to drive growth, boost profitability, and lead AI transformation. Modernizing the data estate is critical to ensure cost-efficiency and security, and build a scalable foundation for future AI growth. Why attend? Join this practical sales and technical enablement webinar to learn how to uncover high-value database opportunities, position Azure for modernization, and guide customers from discovery and assessment through to modernization. You’ll also see how Microsoft helps you accelerate deals with programs, offers, cost-optimization options, and incentives — enabling you to deliver faster outcomes with confidence. Agenda:

Why Now: Migration & Modernization Triggers
Why Azure: Cost, Security & AI-Readiness
Where to Start: Identify High-Propensity Accounts
What to Deploy: Azure SQL Decision Framework
How to Execute: Discover, Assess & Migrate
How to Accelerate: Programs, Offers & Cost Optimization Options
Next Steps: Partner Engagement Model
Q&A

Who should attend?

Sales & Business Development identifying prospects and qualifying opportunities
Pre-sales & Architects shaping the modernization path and business value
Technical Sales & Commercial Leads driving solution validation and deal acceleration
Customer Success driving adoption, and growing new opportunities